EXHIBIT NO. 04 — WING B · THE EMAIL ERA · BACK TO THE CATALOG

DEI Thoughts of the Week | Believe It or Not.

MONDAY 9/19/2022
Aloha Friday Motivation
AFM | DEI Thoughts of the Week | Believe It or Not | 9/19/2022
From the email era. This went out as a plain email — not on LinkedIn — to a work distribution list. Signature blocks, phone numbers and work links have been removed, and colleagues are referred to by role rather than by name. The writing is unchanged.

Happy Monday Nonprofit All-Stars,

“Whether you believe you can do a thing or not, you are right.” – Henry Ford Ditch These Phrases | Inspirational Read

Though beliefs vary from culture to culture, religion to religion, etc…there is one common thread across humanity: we are the SUM of our beliefs. It is a fact that our minds are constantly eavesdropping on our Small Talk. When we say to ourselves or think to ourselves:

- I can’t

- I have to

- It’s impossible

- It’s too hard

Over time, because this is what our mind is hearing, this is what we believe. Unfortunately Humans, out of the box, are hardwired towards negativity. This is called the negativity bias. GOOD NEWS! There is HOPE!

Use this very simple exercise to tap into the positivity at work and at home: Tape three sayings to your computer:

- I CAN!

- I WILL!

- I GET TO!

As you come across this negative small talk throughout the day, simply rephrase the narrative with a positive version of the thought, to turn your BURDEN into a BLESSING, your Lack of Knowledge into an Opportunity to Learn. For example:

- “I have to do the dishes.” becomes “I get to do the dishes.”

- “I have to make 30 dials today.” becomes “I get to make 30 dials today.”

- “I can’t get this customer to adopt AB.” Becomes “I am excited to learn more about this customer to help align their organization with our solution.”

Like any muscle, as you begin to rewire your auto-pilot responses, you will begin to see how it can transform not only your attitude, mood and belief structure, but the attitude, mood and beliefs of those around you. You will be particularly clued into the negative that you hear and when you do, use it as an opportunity to reframe the situation towards the positive.

Share the love, spread the positivity, change your beliefs, change the world!

Mahalo Nui,

Matthew

Aloha Friday Motivation
· 9/19/2022 · Every Friday since 2018.
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