Your weekly dose of motivation — storytelling, philosophy, and perspective shifts that land in your feed before the weekend does. Past Edition 300 and still showing up every single Friday.
Years before the first edition, Matthew sat around a long wooden table in Arnold Hall at Hartwick College, in a class taught by Professor C.W. “Sandy” Huntington. The assignment never changed, and it was never easy:
“His homework was simple in theory; the practice of completing it was altogether something else. Each week, he gave us seemingly disparate reading assignments and asked us to find the connections between them and write a paper about them.”
“When I started this newsletter in 2018 as a way to connect with a new team, I channeled that same energy — pulling together random facts, national days, births, and deaths, current events and searching for the common thread. Because of that, at least once a week, Sandy is with me — in my heart and in my mind.”
Sandy is gone now. The homework isn’t. Every edition since has been the same exercise: take a handful of unrelated things that happened to share a date, and go looking for the thread that ties them together. On the 290th edition Matthew guessed what his old professor would have made of it — “an encouraging B — recognizing the essence of something special, but nudging me toward refinement.”
It went out every weekday to one team. Each one carried the national days, this-day-in-history, who was born, who died, a quote, and a riddle whose answer didn’t arrive until tomorrow’s edition. The first riddle answer was coffin. All 60 are in Wing C.
The index that tracked those first editions labels them Beta, then 1.0, 2.0, 3.0. The layout was being rewritten in public, one send at a time — each founding-era page prints the version it shipped under.
The cadence settled onto Fridays and the writing got longer — music, obituaries, history, and a personal story doing the connecting. 96 of these survive, recovered from the sent-mail archive.
The Twilight Zone Edition was the first to publish as a LinkedIn newsletter — the same homework, finally in public, and the point at which the visual card became part of the edition.
Four things have to be true before an edition goes out. The date has to actually hold something worth pulling on. The word has to be one you’d want to keep. The rebus has to be solvable but not obvious. And somewhere in it there has to be a real story, or the rest is just trivia with good typography.
Who entered and left the world on this date, and what their lives still have to say. This is the oldest part of the format — it ran in edition one and it has run in nearly every edition since.
The best editions happen when the date does the work on its own. April 4th holds both Maya Angelou's birth and Dr. King's assassination. March 12th holds Kerouac's birth, Charlie Parker's death, and the first step of the Salt March.
A word that earns its place in your vocabulary rather than just passing through it — kuleana, mondegreen, lackadaisical, ephemeral, nascent, tchotchke.
Sometimes it's the whole thesis. The Maui edition was built around kuleana — a Hawaiian word for one's personal sense of responsibility and sacred duty — because no English word was going to carry it.
A visual riddle to chew on. The answer is never given away easy — that's the point.
It's the one element that predates everything else. In 2018 it was a word riddle, and the answer didn't arrive until the next day's edition — a small reason to open tomorrow's. It became a rebus once the card did.
The emotional core — a real story from a real life that makes the whole edition land. Without it the other three are trivia.
It's also the part that costs something: a professor's memorial, a rescue dog, a layoff with a 60-day clock on it, a son's first book. The anchor is why the thread holds.
Before the newsletter moved to LinkedIn it went out as a plain email, and those sends were never numbered the way the LinkedIn run is. These 96 are what survived in the archive, keyed by the date they were sent. 26 of them carry a number the original subject line assigned; the rest never had one, and we haven't invented any. Signature blocks and work links are stripped, and colleagues appear by role.
24 Pistol Pete EditionGrowing up playing basketball, as a scrawny little kid, Pistol Pete Maravich was an inspiration for me. 1/5/2024READ →The first 60 editions went out every weekday, not every Friday, and they were cards rather than essays — a national day, a moment from history, who was born, who died, a quote, and a riddle you had to wait until tomorrow to have answered. No prose from this era survives, so none is invented here. These are rebuilt from the two spreadsheets that recorded them as they went out.
60 “Open different doors, you may find a you that you never knew was yours…Anything can happen!”MARY POPPINS · ANSWER: THE WIND 12/20/2018READ → 59 “Think of the things you cannot live without. Think of the reasons why you cannot live without them. Now apply these…”ANON · ANSWER: A STRAINER 12/19/2018READ → 58 “If I have one technology tip of the day, it's this: No matter how good the video on YouTube is, don't read the…”MATT GROENING · ANSWER: FOG 12/14/2018READ → 57 “No man will make a great leader who wants to do it himself or get all the credit for doing it.”ANDREW CARNEGIE · ANSWER: A MOUNTAIN 12/13/2018READ → 56 “One reason why birds and horses are not unhappy is because they are not trying to impress other birds and horses.”DALE CARNEGIE · ANSWER: A VALLEY 12/12/2018READ → 55 “Don't tell me the moon is shining, show me the glint of light on a broken glass.”ANTON CHEKHOV · ANSWER: DREAMS 12/11/2018READ → 54 “Never give up on a dream just because of the time it will take to accomplish it. The time will pass anyway!”EARL NIGHTINGALE · ANSWER: A LIBRARY 12/6/2018READ → 53 “Precision of communication is important, more important than ever, in our era of hair trigger balances, when a false…”JAMES THURBER · ANSWER: JULIET 12/5/2018READ → 52 “Clarity is power. The more clear you are about what you want the more likely you are to achieve it.”BILL COX · ANSWER: CONFIDENCE 12/4/2018READ → 51 “Whatever I have tried to do in life, I have tried with all my heart to do it well; whatever I have devoted myself to,…”CHARLES DICKENS · ANSWER: A BOOK 11/20/2018READ → 50 “The single biggest problem in communication is the illusion that it has taken place.”GEORGE BERNARD SHAW · ANSWER: WINTER 11/19/2018READ → 49 “A mule will labor ten years willingly and patiently for you, for the privilege of kicking you once.”WILLIAM FAULKNER · ANSWER: A STAPLER 11/15/2018READ → 48 “It's not denial, I'm just selective about the reality I accept!”CALVIN & HOBBES · ANSWER: YOUR BACK 11/14/2018READ → 47 “The best time to plant a tree is 20 years ago. The second best time is now!”CHINESE PROVERB · ANSWER: A PIANO 11/13/2018READ → 46 “A hero is someone who has given his or her life to something bigger than oneself.”JOSEPH CAMPBELL · ANSWER: PENCIL LEAD 11/12/2018READ → 45 “Don't be afraid to give up the good, to go for the great.”JOHN D ROCKEFELLER · ANSWER: 2C ESCARGOT 11/7/2018READ → 44 “A hundred times a day I remind myself that my inner and outer life depend on the labors of other men (and women),…”ALBERT EINSTEIN · ANSWER: A GLOVE 11/6/2018READ → 43 “Work so hard that one day your signature will be called an autograph!”ANON · ANSWER: A BOOMERANG 11/5/2018READ → 42 “You cannot learn to skate without making yourself ridiculous. The ice of life is slippery.”GEORGE BERNARD SHAW · ANSWER: A LAWSUIT 11/2/2018READ → 41 “Pay no attention to the criticism of men who have never themselves written a notable work.”EZRA POUND · ANSWER: THE BRAIN 11/1/2018READ → 40 “Life is like arriving late for a movie, having to figure it out without bothering everybody with a lot of questions,…”JOSEPH CAMPBELL · ANSWER: YOUR NAME 10/29/2018READ → 39 “When you can't find the sunshine, be the sunshine.”ANON · ANSWER: 2 INSIDE AND OUT 10/26/2018READ → 38 “I am always doing that which I cannot do, in order that I may learn how to do it.”PABLO PICASSO · ANSWER: A CLOCK 10/25/2018READ → 37 “Sometimes I think the surest sign that intelligent life exists elsewhere in the universe is that none of it has tried…”CALVIN & HOBBES · ANSWER: NIGHT AND DAY 10/24/2018READ → 36 “My coach said I run like a girl, and I said if he ran a little faster, he could too!”MIA HAMM · ANSWER: ADVICE 10/23/2018READ → 35 “There is no chance, no destiny, no fate, that can hinder or control the firm resolve of a determined soul.”ANON · ANSWER: AUTOMOBILE 10/22/2018READ → 34 “I must be a mermaid. I have no fear of depths and a great fear of shallow living!”ANAIS NIN · ANSWER: NEWS 10/19/2018READ → 33 “All it takes to make a difference is the courage to stop proving I was right in being unable to make a difference…to…”WERNER ERHARD · ANSWER: SECOND PLACE 10/18/2018READ → 32 “Life is short. So do the things that make you happy. Be with those who make you happy. Look for the good in every…”CHARLIE BROWN · ANSWER: THE LIVING ROOM 10/17/2018READ → 31 “Sometimes, if you stand on the bottom rail of a bridge and lean over to watch the river slipping slowly away beneath…”WINNIE THE POOH · ANSWER: JOE 10/16/2018READ → 30 “One moment can change a day, one day can change a life, and one life can change the world.”BUDDHA · ANSWER: FOOTSTEPS 10/15/2018READ → 29 “The most common way people give up their power is by thinking they don't have any.”ALICE WALKER · ANSWER: GREEN PAINT 10/12/2018READ → 28 “You gain strength, courage and confidence by every experience in which you really stop to look fear in the face. You…”ELEANOR ROOSEVELT · ANSWER: A COMPUTER 10/11/2018READ → 27 “Pay bad people with your goodness; fight their hatred with your kindness. Even if you do not achieve victory over…”LEO TOLSTOY · ANSWER: A DECK OF CARDS 10/10/2018READ → 26 “Let us rise up and be thankful, for if we didn't learn a lot today, at least we learned a little, and if we didn't…”BUDDHA · ANSWER: STOP IMAGINING 10/4/2018READ → 25 “Never doubt that a small group of thoughtful, committed people can change the world. Indeed. It is the only thing that ever has.”MARGARET MEAD · ANSWER: A PLANT 10/3/2018READ → 24 “Live as if you were to die tomorrow. Learn as if you were to live forever. The best way to find yourself is to lose…”MAHATMA GANDHI · ANSWER: A ROPE 10/2/2018READ → 23 “If you do what you've always done, you'll get what you've always gotten!”TONY ROBBINS · ANSWER: A PAIR OF DICE 10/1/2018READ → 22 “Let me tell you the secret that has led me to my goal. My strength lies solely in my tenacity!”LOUIS PASTEUR · ANSWER: WENT TO CRIME SCENE 9/28/2018READ → 21 “Failure is not an enemy. Failure is a teacher. Only those who have the courage to fail can learn the bitter taste of…”ME · ANSWER: SEVEN 9/27/2018READ → 20 “We shall not cease from exploration, and the end of all our exploring will be to arrive where we started and know the…”T.S. ELIOT · ANSWER: NEITHER/NO EARS 9/26/2018READ → 19 “You cannot swim for new horizons until you have the courage to lose sight of the shore.”WILLIAM FAULKNER · ANSWER: 47TH DAY 9/25/2018READ → 18 “I've heard there are troubles of more than one kind; some come from ahead, and some come from behind. But I've…”DR. SEUSS · ANSWER: NO SUCH THING 9/24/2018READ → 17 “I won't just have a job; I'll have a calling. I'll challenge myself every day. When I get knocked down, I'll get back…”ANGELA DUCKWORTH · ANSWER: ALL OF THEM 9/21/2018READ → 16 “Opportunities are usually disguised as hard work, so most people don't recognize them.”ANNE LANDERS · ANSWER: THE LETTER "W" 9/20/2018READ → 15 “Optimism is the faith that leads to achievement. Nothing can be done without hope and confidence.”HELEN KELLER · ANSWER: WHITE 9/19/2018READ → 14 “The true measure of a man is how he treats someone who can do him absolutely no good.”SAMUEL JOHNSON · ANSWER: A TOWEL 9/18/2018READ → 13 “Quiet your mind, still your heart, close your eyes, and shut your mouth. When your focus is as still as a glassy…”ANON · ANSWER: ELECTRICITY 9/17/2018READ → 12 “Keep away from people who try to belittle your ambitions. Small people will always do that, but the really great make…”MARK TWAIN · ANSWER: THE LETTER "E" 9/14/2018READ → 11 “I began to realize how important it was to be an enthusiast in life. If you are interested in something, no matter…”ROALD DAHL · ANSWER: A RIVER 9/13/2018READ → 10 “Everybody is identical in their secret unspoken belief that way deep down they are different from everyone else.”DAVID FOSTER WALLACE · ANSWER: TOMORROW 9/12/2018READ → 9 “There are only two mistakes one can make along the road to truth; not going all the way, and not starting.”BUDDHA · ANSWER: A SECRET 9/11/2018READ → 8 “I ask not for a lighter burden, but for broader shoulders.”JEWISH PROVERB · ANSWER: BLAME 9/10/2018READ → 7 “And if I asked you to name all the things that you love, how long would it take for you to name yourself?”WALT WHITMAN · ANSWER: A TON 9/7/2018READ → 6 “You have brains in your head. You have feet in your shoes. You can steer yourself, any direction you choose.”DR. SEUSS · ANSWER: MEAT 9/6/2018READ → 5 “The more I want to get something done the less I call it work.”RICHARD BACH · ANSWER: NOTHING 9/5/2018READ → 4 “I fear not the man who has practiced 10,000 kicks. I fear the man who has practiced one kick 10,000 times.”BRUCE LEE · ANSWER: YOUR BREATH 9/4/2018READ → 3 “The strength of the team is each individual member. The strength of each member is the team.”PHIL JACKSON · ANSWER: A STAMP 8/31/2018READ → 2 “Surround yourself with the dreamers and the doers, the believers and the thinkers, but most of all surround yourself…”ANON · ANSWER: A MAP 8/30/2018READ → 1 “Patience is the calm acceptance that things can happen in a different order than the one you had in mind.”DAVID G. ALLEN · ANSWER: COFFIN 8/29/2018READ →Join the readers who start their weekend with a little aloha.