EXHIBIT NO. 04 — WING A · BACK TO THE FLOOR

Aloha Friday Motivation.

Your weekly dose of motivation — storytelling, philosophy, and perspective shifts that land in your feed before the weekend does. Past Edition 300 and still showing up every single Friday.

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Aloha Friday Motivation artwork
ALOHA FRIDAY MOTIVATION — HEADER ART, ARTIST'S OWN
WHERE IT CAME FROM

It started with a homework assignment.

Years before the first edition, Matthew sat around a long wooden table in Arnold Hall at Hartwick College, in a class taught by Professor C.W. “Sandy” Huntington. The assignment never changed, and it was never easy:

“His homework was simple in theory; the practice of completing it was altogether something else. Each week, he gave us seemingly disparate reading assignments and asked us to find the connections between them and write a paper about them.”

“When I started this newsletter in 2018 as a way to connect with a new team, I channeled that same energy — pulling together random facts, national days, births, and deaths, current events and searching for the common thread. Because of that, at least once a week, Sandy is with me — in my heart and in my mind.”

Sandy is gone now. The homework isn’t. Every edition since has been the same exercise: take a handful of unrelated things that happened to share a date, and go looking for the thread that ties them together. On the 290th edition Matthew guessed what his old professor would have made of it — “an encouraging B — recognizing the essence of something special, but nudging me toward refinement.”

HOW THE FORMAT MOVED
AUG 29, 2018 · EDITION 1
A daily, not a Friday

It went out every weekday to one team. Each one carried the national days, this-day-in-history, who was born, who died, a quote, and a riddle whose answer didn’t arrive until tomorrow’s edition. The first riddle answer was coffin. All 60 are in Wing C.

FALL 2018 · EDITIONS 1–60
Versioned like software

The index that tracked those first editions labels them Beta, then 1.0, 2.0, 3.0. The layout was being rewritten in public, one send at a time — each founding-era page prints the version it shipped under.

2021–2024 · THE EMAIL ERA
Daily becomes Friday

The cadence settled onto Fridays and the writing got longer — music, obituaries, history, and a personal story doing the connecting. 96 of these survive, recovered from the sent-mail archive.

JUN 28, 2024 · EDITION 252
Out of the inbox, into the open

The Twilight Zone Edition was the first to publish as a LinkedIn newsletter — the same homework, finally in public, and the point at which the visual card became part of the edition.

HOW IT'S MADE

Anatomy of an edition.

Four things have to be true before an edition goes out. The date has to actually hold something worth pulling on. The word has to be one you’d want to keep. The rebus has to be solvable but not obvious. And somewhere in it there has to be a real story, or the rest is just trivia with good typography.

01 — THE DATE
Born & remembered

Who entered and left the world on this date, and what their lives still have to say. This is the oldest part of the format — it ran in edition one and it has run in nearly every edition since.

The best editions happen when the date does the work on its own. April 4th holds both Maya Angelou's birth and Dr. King's assassination. March 12th holds Kerouac's birth, Charlie Parker's death, and the first step of the Salt March.

02 — THE WORD
One worth keeping

A word that earns its place in your vocabulary rather than just passing through it — kuleana, mondegreen, lackadaisical, ephemeral, nascent, tchotchke.

Sometimes it's the whole thesis. The Maui edition was built around kuleana — a Hawaiian word for one's personal sense of responsibility and sacred duty — because no English word was going to carry it.

03 — THE REBUS
The puzzle

A visual riddle to chew on. The answer is never given away easy — that's the point.

It's the one element that predates everything else. In 2018 it was a word riddle, and the answer didn't arrive until the next day's edition — a small reason to open tomorrow's. It became a rebus once the card did.

04 — THE ANCHOR
The personal story

The emotional core — a real story from a real life that makes the whole edition land. Without it the other three are trivia.

It's also the part that costs something: a professor's memorial, a rescue dog, a layoff with a 60-day clock on it, a son's first book. The anchor is why the thread holds.

FROM THE ARCHIVE

The Catalog.

67 EDITIONS · A NEW ONE EVERY FRIDAY. NO EXCEPTIONS.
318 11 SeptemberThe 25th anniversary — remembrance, and a poem written at twenty. 9/11/2026LATEST · READ → 317 Safe at HomeThe Little League World Series, the end of summer, and why Nietzsche put the child last. 8/28/2026READ → 316 Two Sleeping GiantsHawaii Statehood Day, belonging, and two mountains with the same name. 8/21/2026READ → 315 Dupree's Diamond BlondesThe Grateful Dogs finale — daring fate in Alabama. 8/7/2026READ → 314 Burgers and DogsGrateful Dogs part two — getting waylaid for the better. 7/31/2026READ → 313 Happy Little AccidentsBlank canvases, happy accidents, and building in public. 7/3/2026READ → 312 Grateful DogsRescue, kismet, and Kauai — part one of a trilogy. 5/22/2026READ → 311 Corrugated Dreams & Other Inflated ExpectationsImpermanence, creativity, and the joy of making things. 5/15/2026READ → 310 Let It BeRelinquishing control — a Mother's Day meditation. 5/8/2026READ → 309 Last NightLanguage, time, and childhood. 5/1/2026READ → 308 RootedLegacy, and planting things for people you'll never meet. 4/24/2026READ → 307 Universal QuestionsSartre, Einstein, and three color songs — technically a Saturday. 4/18/2026READ → 306 Masters EditionWord of the week: Ritual — Kurt Vonnegut, Joseph Pulitzer, and the Titanic setting sail. 4/10/2026READ → 305 The Lineage of VoiceMaya Angelou, Dr. King — and the day mpgink.com went live. 4/3/2026READ → 304 A Beat Writer, a Jazz Revolutionary, and a Civil Disobedient Walk Into a Bar…Kerouac, Charlie Parker, and Gandhi share March 12. 3/12/2026READ → 303 How I Learned to Stop Worrying…EditionWord of the week: Fluctuation — David Gilmour, Ayn Rand, and Kubrick's own light. 3/6/2026READ → 302 Nassau Tweezer Day ReduxWord of the week: Nettle — Steinbeck, Longfellow, and Nassau Tweezer eve. 2/27/2026READ → 301 Tilt, Monk, and the Birth of a Jazz WriterWord of the week: Flux — Thelonious Monk's Pulitzer, Kurt Cobain, Hunter S. Thompson. 2/20/2026READ → 300 Too Little To FateWord of the week: Superstition — Peter Gabriel, Waylon Jennings, Friday the 13th. 2/13/2026READ → 299 One Love EditionWord of the week: Accolade — Bob Marley reads palms; Babe Ruth. 2/6/2026READ → 298 The Ritual of FailureWord of the week: Habitual — Jimmy Page, Joan Baez, National Quitters Day. 1/9/2026READ →
2025
297 A Farewell to 2025 in 3 ActsTiger Woods, LeBron James, and the Festival of Enormous Changes at the Last Minute. 12/30/2025READ → 296 The Intentional BreathWord of the week: prana — Sinatra, Bob Barker, and Thich Nhat Hanh's breath. 12/12/2025READ → 295 The Island CarnivalWord of the week: Ninja — Walt Disney, Mozart, and the end of Prohibition. 12/5/2025READ → 294 Lessons LearnedWord of the week: neurodivergent — Ken Griffey Jr., Björk, and Maria Montessori. 11/21/2025READ → 293 The Pattern that SurroundsWord of the week: existential — Dostoyevsky, Kierkegaard, and Moby-Dick's debut. 11/14/2025READ → 292 The Last Shorts DayWord of the week: amalgamation — Rosa Parks, Jackie Robinson, and Houdini's last show. 10/24/2025READ → 291 To End is to BeginThe reunion after — Pine Lake, T.S. Eliot, and new beginnings. 9/26/2025READ → 290 Big Chill VibesBack to Pine Lake — dedicating a house to Sandy Huntington. 9/18/2025READ → 289 Beat of Your Own Hum EditionWord of the week: brackish — Freddie Mercury, Crazy Horse, and hummingbird hearts. 9/5/2025READ → 288 Labor of Love EditionWord of the week: laborious — Ingrid Bergman, born and died on August 29. 8/29/2025READ → 287 Little League, Big Dreams EditionWord of the week: pratfall — Wilt Chamberlain, García Lorca, and the Little League World Series. 8/22/2025READ → 286 Shameless Plug EditionWord of the week: Dissociate — Jerry Garcia, Herman Melville, World Wide Web Day. 8/1/2025READ → 285 Echoes of DefianceWord of the week: Motif — Mandela Day and John Coltrane's force for good. 7/18/2025READ → 284 Charged for GreatnessWord of the week: Galvanize — Tesla born in a lightning storm; Pablo Neruda. 7/11/2025READ → 283 God Only Knows (What Summer Holds)Word of the week: Syncopation — Brian Wilson, Sartre, and the first day of summer. 6/20/2025READ → 282 A Sliver of Blue Sky EditionWord of the week: chasten — Yeats, Miyamoto Musashi, and the interrobang. 6/13/2025READ → 281 Creativity EditionWord of the week: éclaircissement — Sun Ra, Joan of Arc, and the first Indy 500. 5/30/2025READ → 280 Meditation EditionWord of the day: metta — Walt Whitman, Timothy Leary, and why meditation is free. 5/22/2025READ → 279 Turn Your Blues Into JazzDjango Reinhardt's two-fingered genius — pun-forward for O. Henry Pun-Off Day. 5/16/2025READ → 278 Mother of all Mothers EditionWord of the week: telemetry — Billy Joel, Tenzing Norgay, and Mother's Day's origins. 5/9/2025READ → 277 High-Flying with LeoWord of the week: renaissance — Leonardo da Vinci and David Beckham. 5/2/2025READ → 276 The Count, The Duke and The Earl EditionWord of the week: Syncopation — Count Basie's "same damn note" and Wittgenstein. 4/25/2025READ → 275 Masters EditionWord of the week: effusive — Maya Angelou born and Dr. King lost, the same April date. 4/4/2025READ → 274 Justice for the WeaselApril Fools edition — a fabricated lawsuit, played straight. Word of the week: Cunning. 3/28/2025READ → 273 Paddy's Pub EditionWord of the week: iambic — Spike Lee, Saint Patrick, World Poetry Day. 3/21/2025READ → 272 Going LeftyWord of the week: neuroplasticity — Einstein, Karl Marx, and Pi Day. 3/14/2025READ → 271 Nassau EditionWord of the week: Serendipity — Phish's Nassau Tweezer turns 22; Henry James. 2/28/2025READ → 270 Voices of FireNina Simone and Malcolm X — two revolutionary voices, one shared defiance. 2/21/2025READ → 269 St. Maceo DayWord of the week: Balance — Maceo Parker, Saint Valentine, and the telephone patent. 2/14/2025READ →
2024
268 Edition 268Word of the year: Polarization — Taylor Swift, Mary Todd Lincoln, Friday the 13th. 12/13/2024READ → 267 Grateful EditionAn Aloha Tuesday: denigrate — Hendrix, Bruce Lee, and how Thanksgiving became a holiday. 11/26/2024READ → 266 Restart Your MindWord of the week: Inspire — Kurt Vonnegut and Kierkegaard. 11/15/2024READ → 265 Joni Mitchell EditionWord of the week: Auspicious — Joni Mitchell, Anne Sexton, and lucid dreams. 11/8/2024READ → 264 A Comet's TailsWord of the week: Fortitude — Eminem, Thomas Edison, and why comets have two tails. 10/18/2024READ → 263 James Marshall Hendrix EditionWord of the week: incendiary — H.G. Wells and Jimi Hendrix. 9/20/2024READ → 262 Requiem for 9/11A 9/11 requiem — and the poem first read aloud in Byron Bay. 9/11/2024READ → 261 PerspectiveWord of the week: petulant — Freddie Mercury, Mother Teresa, James Clear. 9/6/2024READ → 260 Labor Day EditionWord of the week: accretive — Warren Buffett's chains of habit; remembering Princess Diana. 8/30/2024READ → 259 Dog Days EditionWord of the week: newfangled — Kobe Bryant, William Wallace, the Dalai Lama. 8/23/2024READ → 258 WALL-E EditionWord of the week: Tchotchke — Steve Martin, Les Paul, Earl Nightingale. 8/16/2024READ → 257 Kokua for Maui — One Year LaterWord of the week: Kuleana — remembering Jerry Garcia and Hermann Hesse; Murakami's storm. 8/9/2024READ → 256 The Days Between EditionWord of the week: mondegreen — Jerry Garcia, Fela Kuti, and Robert Hunter's lyrics. 8/2/2024READ → 255 The Lunar EditionWord of the week: culpable — Degas, Petrarch, and a moonlit Maya Angelou quote. 7/19/2024READ → 254 Simplicity EditionWord of the week: archetypal — Thoreau, Hamilton, and a Sandy Huntington quote. 7/12/2024READ → 253 A "Good" Phishing EmailWord of the week: deference — Kafka, Jim Morrison, and Phish's Baker's Dozen. 7/3/2024READ → 252 Twilight Zone EditionWord of the week: nascent — Rousseau, Rod Serling, and the Twilight Zone. 6/28/2024READ →
THE NUMBERED CATALOG REACHES BACK TO ED. 252 · EDITIONS 1–251 LIVED IN EMAIL BEFORE LINKEDIN — WHAT SURVIVED IS IN WING B AND WING C BELOW.
WING B — BEFORE LINKEDIN

The Email Era.

96 EDITIONS RECOVERED · 2021–2024

Before the newsletter moved to LinkedIn it went out as a plain email, and those sends were never numbered the way the LinkedIn run is. These 96 are what survived in the archive, keyed by the date they were sent. 26 of them carry a number the original subject line assigned; the rest never had one, and we haven't invented any. Signature blocks and work links are stripped, and colleagues appear by role.

RECOVERED FROM THE SENT-MAIL ARCHIVE · 2019 AND 2020 ARE STILL MISSING · THE 2018 RUN IS IN WING C
WING C — WHERE IT STARTED

The Founding Era.

EDITIONS 1–60 · AUG–DEC 2018 · EVERY WEEKDAY

The first 60 editions went out every weekday, not every Friday, and they were cards rather than essays — a national day, a moment from history, who was born, who died, a quote, and a riddle you had to wait until tomorrow to have answered. No prose from this era survives, so none is invented here. These are rebuilt from the two spreadsheets that recorded them as they went out.

EDITIONS 61–251 RAN 2019–2024 · ONLY THE 2021–2024 STRETCH SURVIVED, IN WING B
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